Okay, I’m about to become very unpopular, so here goes…
I can’t stand Forever 21, Zara, TopShop, Target collaborations, H&M, and their counterparts. There I said it, now I feel better and let me explain myself. No, it’s not because I can’t fit my 40ish butt into clothing made for pre-pubescent bodies… but it may be a factor.
I realize that these retailers allow women the chance to look like a runway model literally the day after the actual model walks down the actual runway in New York or Paris. And there is a sort of satisfying socio-economic equalization going on when you can buy a Diane Von Furstenberg knock-off at Forever 21 for less than $40. (Her dresses usually retail in the $250+ range.)
But we are being inundated with disposable clothes. Yes, they are fashionable today, but can only stand a couple of washings before falling apart. And the fact that they are so inexpensive makes it easier for consumers to justify the short life of the garment. On average, each American household generates approximately 68 pounds of textile waste per year!
I always try to go by what my mother taught me: Buy a classic wardrobe with pieces that will last. You can add a couple of trendy pieces each season to stay current. I don’t go out of my way to spend more on clothing, but I just don’t buy into the fact that I have to change my wardrobe every eight weeks to feel good about myself. And if you’re changing your wardrobe every eight weeks, either your last name is Hilton, or you’re buying disposable clothes.
If you do buy from the shops listed above, make an extra effort to recycle your clothing. They can always be donated to a homeless shelter or a thrift shop.
Tags: classic wardrobe, Diane Von Furstenberg, disposable clothes, Forever 21, forty, forty-plus, H&M, middle aged women, over forty, Target, TopShop, women, women over 40, women over 50, women over forty, Zara